By Cornelia Dean
What we don’t understand can harm us—and does so on a daily basis. weather switch, wellbeing and fitness care coverage, guns of mass destruction, an getting older infrastructure, stem mobile study, endangered species, house exploration—all impact our lives as electorate and humans in useful and profound methods. yet until we comprehend the technology at the back of those matters, we won't make average decisions—and worse, we're prone to propaganda cloaked in clinical rhetoric.
To show the proof, this booklet indicates, scientists needs to take a extra lively function in making their paintings obtainable to the media, and therefore to the general public. In Am I Making Myself Clear? Cornelia Dean, a exotic technological know-how editor and reporter, urges scientists to beat their institutional reticence and enable their voices be heard past the discussion board of scholarly e-book. through providing worthwhile tricks for making improvements to their interactions with policymakers, the general public, and her fellow reporters, Dean goals to alter the angle of scientists who scorn the mass media as an enviornment the place very important paintings is simply too frequently misrepresented or hyped. much more vital, she seeks to persuade them of the worth and urgency of speaking to the general public.
Am I Making Myself Clear? exhibits scientists the right way to converse to the general public, deal with the media, and describe their paintings to a lay viewers on paper, on-line, and over the airwaves. it's a e-book that may increase the tone and content material of dialogue over severe concerns and should serve the pursuits of technological know-how and society.
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Extra info for Am I Making Myself Clear?: A Scientist's Guide to Talking to the Public
4 Meanwhile, journalism as a business is in deep trouble. As media conglomerates acquire major news organizations, there are fewer individual outlets with individual community voices. And as Wall Street looks with increasing unease at the prospects of the mass media, investors start to treat media stocks like junk bonds, demanding ever higher returns. It is not unusual today for a newspaper to be required to produce returns on equity of 20 or 25 or 30 percent—unheard of generally in the industry, where a return of 7 percent is considered average.
2 Most of the writers started by praising the essay and said I was making an important point. But they did not stop there. A few offered examples of researchers who talked to reporters about their work only to ﬁnd it wildly hyped in print. “Instead of being able to take simple pride in the article, the scientist is embarrassed his name appears at all,” one researcher wrote about a colleague’s bad experience with the press. Another wrote that while “quackulent quotations . . 40 covering science are a dime a dozen” the real problem is that journalists do not report the real research enterprise at all.
Petersburg Times in Florida, the New London Day in Connecticut, and the Anniston Star in Alabama, to name three—are owned by foundations. They must make enough money to survive, but they don’t have to satisfy the demands of Wall Street. Is this the journalism model of the future? Possibly. And recently some journalists at the Star Tribune of Minneapolis, once one of the nation’s leading dailies, organized an online, nonproﬁt daily newspaper. They made the decision after round after round of cutbacks and buyouts seriously diminished the newspaper’s re- 27 am i making myself clear?
Am I Making Myself Clear?: A Scientist's Guide to Talking to the Public by Cornelia Dean