Download PDF by Rebecca Wright: Beauty from the Inside and Out 2011

By Rebecca Wright

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Lowered costs, competitive pressures, increased government regulation, global pressures, supply chain demands, and enhancing brand image are just a few of these (sometimes known as the “Green Imperative”). So where does a company begin? How can it ensure and communicate authenticity with regard to these important initiatives? These questions can vex even the savviest of decision makers. Is it easy being green? Is it not so easy to be green? With all due respect to Kermit the Frog, sustainability initiatives are actually fairly easy to plan and implement.

Packaging is very important and plays an important role in influencing the purchase of nutritional supplements, added Dr. Graf of Mount Sinai. “There are a number of factors, which will vary with consumer personal preferences. Some prefer capsules, some tablets, some gel-caps. Ease of use is extremely important,” she told Beauty I/O. “A motivated consumer may not mind having a refrigerated product. Many consumers, however, might prefer having their supplements on the countertop, so they can be reminded to take them.

Such an organization might make 100% natural products, but has not necessarily addressed the bigger picture such as what their suppliers are doing. Deep Green Marketer. These organizations are blazing new paths beyond a new frontier. Their strategies afford the most opportunity for organizations to completely embrace The Green Imperative and infuse sustainability and social responsibility into all of their processes, products and policies. These organizations will be the ones that reap the long-term benefits of sustainability, reducing costs and expanding the market for their goods and services.

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Beauty from the Inside and Out 2011 by Rebecca Wright


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