By Amy Koerber
Breast or Bottle? is the 1st scholarly exam of the shift in breastfeeding suggestions happening during the last part century. via a detailed research of medical and clinical controversies and a severe exam of the ways that clinical ideals are communicated to the general public, Amy Koerber exposes layers of transferring arguments and which means that tell modern infant-feeding advocacy and coverage.
Whereas the word "breast or bottle" could as soon as have implied a call among relative equals, human milk is now believed to own specified health-promoting features. even though it is tempting to view this revision in scientific considering as completely the results of medical development, Koerber argues progress-based interpretation is incomplete. Epidemiologic proof demonstrating the health and wellbeing merits of human milk has grown lately, however the tale of why those varieties of proof have dramatically elevated in contemporary a long time, Koerber finds, is a story of the committed members, coalitions, and corporations engaged in relentless rhetorical efforts to enhance our medical motives and cultural appreciation of human milk, lactation, and breastfeeding within the context of a old tendency to devalue those highly girl points of the human physique. Koerber demonstrates that the rhetoric used to advertise breastfeeding at a given time and cultural second not just displays a preexisting fact but in addition shapes the infant-feeding adventure for brand spanking new moms.
Koerber's claims are grounded in broad rhetorical study together with textual research, archival learn, and interviews with key stakeholders within the breastfeeding controversy. Her technique deals a necessary counterpoint to different feminist analyses of the shift towards probreastfeeding medical discourse and provides a revealing rhetorical case research within the advanced dating among medical info and its influence on clinical coverage and practices. The ensuing interdisciplinary research should be of prepared curiosity to students and scholars of rhetoric, conversation, women's reviews, scientific humanities, and public health and wellbeing in addition to clinical practitioners and policymakers.
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Additional resources for Breast or bottle? : contemporary controversies in infant feeding policy and practice
15 Another factor that historians have noted is that in the mid twentieth century the formula industry stepped up its marketing efforts. Such efforts often targeted physicians and hospitals directly by providing them with free samples to distribute to their patients. The formula industry also became more heavily involved in funding medical research on infant feeding. 16 Indeed, bottle-feeding seemed more compatible with the medical model of childbirth and childrearing that was gaining increasing legitimacy in the early part of the twentieth century.
At the time of this writing, the notion of formula as risky has not been officially adopted in an AAP policy statement; the current AAP policy statement continues to emphasize the benefits of breastfeeding, not the dangers of formula-feeding. ”47 The topos of formula as risky is also apparent in promotional and informative materials of various nonmedical organizations. ”48 Even as the topos of formula as risky continues to circulate, however, the efforts to refute breastfeeding advocates’ scientific arguments continue to gain momentum.
Rather it is a story of shifting alignments and of the larger rhetorical framework in which infant-feeding science is conducted, produced, and disseminated. In the mid–twentieth century, science was undoubtedly on the side of the formula industry. Starting in the late twentieth century and continuing into the present, breastfeeding advocates have become increasingly able to use scientific evidence in ways that support a sharper distinction between human milk and formula. As this shift has occurred, it has been advantageous for breastfeeding advocates to frame the breast–bottle contest as one that can be decided by science—that is, scientific evidence that demonstrates health-providing qualities that are uniquely available in human milk.
Breast or bottle? : contemporary controversies in infant feeding policy and practice by Amy Koerber